Vanden Borre has been an established leader in electronics retail for the past decades. We were tasked to position their new business online, while capitalizing on the existing name.

The advantage of creating the very first website for a new company is the freedom of challenging the no current logic.

The goal is to tease potential customers and create foot traffic to their points of sales. That’s why we designed an online experience that ends up with a cup of coffee, at the store.